Campaign Essentials

Fundraising Savvy

The Challenge

Although women now often regularly raise and spend money in their campaigns on par with their male opponents, women candidates still report being excluded from financial circles that include the wealthiest and best-connected donors.

These circles are often based around corporate associations and specific industries—talk about old boys’ clubs—and rarely include many women executives or board members. As a result, there are fewer women to make introductions and open doors.

The Solution

Well before a decision to run, women should be meeting with key allies and honing their campaign skills. This will enable them to hit the ground running, which we know is critical for women’s success with voters.

As a woman, I’ve been pretty successful… raising money, but you still don’t have access to the boys, and this is very much a boy kind of state…it takes more effort to get that access.

Campaign Manager