Campaign Essentials

Presentation

Presentation is more important for women candidates because of the gendered double-standards that continue to exist. BLFF lays out the importance of using messages that resonate, having a style that is professional and approachable, and possessing the ability to bounce back from mistakes.

Use Messaging that Resonates

We lay out the importance of using messages that resonate, having a style that is professional and approachable, and possessing the ability to bounce back from mistakes.