Fast Facts

Insights on Voters

Voters have different standards when it comes to women candidates.

Do men and women govern differently?

A slight majority of women see a difference between men and women when they serve as elected officials, while a majority of men say there isn’t a difference.

How do voters feel about women candidates?

Voters have complex attitudes towards women candidates. Studying every woman’s campaign for governor on both sides of the aisle, plus real-time polling on voter’s views, provides unique insights into how voters react to having women on the ballot.

Messages Motivating Individuals to Vote for a Woman Candidate
Voters Overall Young Women Voters
Total Convincing Very Convincing Total Convincing Very Convincing
In Touch 61% 35% 72% 37%
Diverse/Young 62% 34% 78% 51%
Diverse 60% 32% 79% 45%
51 vs 17 percent 56% 28% 75% 40%
51 vs 17 percent/countries 53% 28% 69% 46%
Make a Difference 61% 27% 82% 35%
Right Priorities/Viagra 51% 26% 63% 26%
Compromise 57% 23% 65% 26%
Congress Work Better 50% 21% 55% 19%
Right Priorities 53% 20% 64% 24%

 

Voters continue to have high standards for a qualified woman candidate.

It’s very important for the candidate to… Male Candidate Female Candidate
Be Honest 88% 87%
Stand Up for What Is Right 87% 86%
Be Knowledgeable 84% 89%
Get Results 78% 82%
Be Confident 74% 79%
Be Organized 74% 78%
Be In Touch 72% 75%
Have A Vision 70% 76%