Fast Facts

Insights on Voters

Voters have different standards when it comes to women candidates.

Do men and women govern differently?

A slight majority of women see a difference between men and women when they serve as elected officials, while a majority of men say there isn’t a difference.

Once a critique – a question, concern, or criticism – of an elected official’s family life is part of the public discussion, voters expect the candidate to address it.

How do voters feel about women candidates?

Voters have complex attitudes towards women candidates. Studying every woman’s campaign for governor on both sides of the aisle, plus real-time polling on voter’s views, provides unique insights into how voters react to having women on the ballot.

Messages Motivating Individuals to Vote for a Woman Candidate
Voters Overall Young Women Voters
Total Convincing Very Convincing Total Convincing Very Convincing
In Touch 61% 35% 72% 37%
Diverse/Young 62% 34% 78% 51%
Diverse 60% 32% 79% 45%
51 vs 17 percent 56% 28% 75% 40%
51 vs 17 percent/countries 53% 28% 69% 46%
Make a Difference 61% 27% 82% 35%
Right Priorities/Viagra 51% 26% 63% 26%
Compromise 57% 23% 65% 26%
Congress Work Better 50% 21% 55% 19%
Right Priorities 53% 20% 64% 24%

 

Voters continue to have high standards for a qualified woman candidate.

It’s very important for the candidate to… Male Candidate Female Candidate
Be Honest 88% 87%
Stand Up for What Is Right 87% 86%
Be Knowledgeable 84% 89%
Get Results 78% 82%
Be Confident 74% 79%
Be Organized 74% 78%
Be In Touch 72% 75%
Have A Vision 70% 76%