It’s not all bad news: voters do afford women running for offices advantages not given to men. These advantages give women candidates the opportunity to connect with voters in different ways.
She sounded like a real person; somebody who’s gone through stuff and actually you know survived it and actually met her goal; reached something and that would lead her to do something about for others, being you know...
By using all of their experiences and expertise, women have a broader range of opportunities to connect with voters. In earlier election cycles ,women were advised not to share their personal lives, for fear that it would detract from their seriousness and electability. Now, women candidates can effectively use storytelling from their lives or others’ lives to communicate credentials while also connecting with voters. Relatability has evolved, with voters being more willing to take into account less traditional experience in their decision making.
She seemed like she cared about the people and families and the cost.
In the current political environment, the perception that women candidates are more in touch than male candidates is a huge asset. To motivate voters to vote for women candidates, it works to focus on how women elected officials understand what people are experiencing–and that they’re in touch with real life.
Traditionally, women are praised for being more cooperative and bipartisan. Voters are cynical about the state of politics, giving women the chance to press this advantage. A woman candidate’s biggest opportunity to show leadership to voters is being seen as a problem-solver.