Here are three developments worth tracking in coming cycles: Independent Expenditures used many women in their ads against women candidates. Women were also used to launch tougher charges in negative ads. Several interviewees spoke about a candidate’s “performance” qualities. In a reality TV world, voters expect the person with the [...]
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Lesson 1: Maintain a Cohesive Campaign Team
Over and over we heard that an experienced, integrated team is at the core of every winning gubernatorial campaign – and the lack of one is the first sign of a campaign in trouble. (Challenger Sarah Palin was the exception. Those interviewed on the Alaska race likened her election to [...]