Leading by Consensus – Decisively “[In women’s campaigns] it seems like there are more people at the table, literally. Instead of the four or five people in the room, there are 15 or 20.” — Pollster Decisiveness is Essential Voters of both genders believe that a woman candidate would bring [...]
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Family Matters
Who Comes First? Your Family or the Public “I wondered if she was married, and I felt guilty that it was one of my qualifications.” – Focus Group Participant Voters Assume Candidates’ Families Are Like Their Own Voters are both curious and make assumptions about a woman candidate and her [...]