Tag Archives: crisis

Family Matters

Who Comes First? Your Family or the Public “I wondered if she was married, and I felt guilty that it was one of my qualifications.” – Focus Group Participant Voters Assume Candidates’ Families Are Like Their Own Voters are both curious and make assumptions about a woman candidate and her [...]

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Management Style

Leading by Consensus – Decisively “[In women’s campaigns] it seems like there are more people at the table, literally. Instead of the four or five people in the room, there are 15 or 20.” — Pollster Decisiveness is Essential Voters of both genders believe that a woman candidate would bring [...]

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Preparation

It Costs More For Women To Pay Their Dues “When you’re positioning a woman to run for office, you show that she has held jobs with huge responsibility, with huge challenges, and acquitted herself brilliantly in dealing with these challenges and overcoming them.” – Media Consultant What Preparation Qualifies a [...]

Conclusion

While voters are coming to see women candidates as the norm in Governors races, they continue to judge women candidates differently; sometimes according them advantage and sometimes penalizing them. For example, voters believe women are not as well prepared as men to manage a financial crisis, but they also view [...]