Toughness Continued to be a Major Issue for Women Candidates. One woman staffer interviewed spoke about her candidate with frustration, saying, “Oh she’s tough, but not the right kind of tough.” This issue continues to confound. What are the elements of “the right kind of tough” for women candidates? For [...]
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Lesson 2: Be Collaborative in Private, Be Decisive in Public
There was universal agreement among staffs and consultants that women candidates, whether incumbents or challengers, made decisions differently than men candidates. Women place a greater value on arriving at a decision by consensus. Significant differences between successful governors and candidates for governor can be found in the way they made [...]