Tag Archives: Economy

Gender (Dis)Advantages

Opportunities for strategic gains In 2010, women candidates for the first time showed an advantage over male opponents in connecting with voters by using the full range of their personal, professional, and community experiences and relationships. Voters continued to give women candidates overall an advantage on honesty (Democratic women held [...]

Issue spotlight

Mastering the economy The most important issue to master for both men and women The single biggest issue on the minds of voters in 2010 was the economy, and credibility on this topic was the most important challenge for men and women candidates in this election. Typical of the 2010 [...]

Economic Security

Voter Gender Biases: What Are Voters Thinking? While one in five voters is looking for a candidate whose top priority is security and terrorism, half are looking for someone focused on economic and domestic issues. This bodes well for female candidates, who are competitive with male candidates on homefront issues [...]

General Observations

The Clinton-Palin Factor No one believed a race was won or lost because of gender. The candidacies of Hillary Clinton and Sarah Palin were deemed to have no impact or a slightly positive one. This latter finding was among those who believed that having more competent women in the environment [...]

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