Tag Archives: focus group

Outsiders with Insider Know How

Let’s Make an Honest Deal “Women are usually considered to be more honest than men [candidates].” – Political Reporter Embrace the Art of Compromise Polls show that voters believe women candidates are more honest than their male counterparts. Focus groups also show that voters hold women to a higher ethical [...]

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Preparation

It Costs More For Women To Pay Their Dues “When you’re positioning a woman to run for office, you show that she has held jobs with huge responsibility, with huge challenges, and acquitted herself brilliantly in dealing with these challenges and overcoming them.” – Media Consultant What Preparation Qualifies a [...]

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Methodology

The Barbara Lee Family Foundation commissioned Democrat Celinda Lake from Lake Snell Perry & Associates (LSPA), in consultation with Republican Linda DiVall from American Viewpoint, Inc., and Democrat Mary Hughes from Staton & Hughes, to conduct a multi-part project on women running for governor. The 1998 exit poll data from [...]