Words like “bipartisan,” “independent” and “strong” came up often when interviewees spoke about incumbent women governors. According to several campaign pollsters, voters also perceived women incumbents as “outsiders” or “agents of change” and they identified their own woman governor as someone who was fighting for them. Voters perceived today’s women [...]
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Lesson 4: Focus Message on Their Future It’s About the Voters; Not About You
Successful incumbent governors had a common formula for communicating with voters: proven results plus a plan for the future that conveyed an understanding of their constituents’ daily lives. Their messages were about energetically getting results for people. “People want to know what your issues are, people want to know what [...]