Tag Archives: likeability

Conclusion

In 2010, we learned that problem-solving, priority-setting, and strength — traits that seem more easily accessible for women candidates — forecast a candidate’s likeability and electability. It was a year in which women faced fewer gender-related obstacles than ever before, and one in which gender-related advantages appeared in bundles rather [...]

Gender (Dis)Advantages

Opportunities for strategic gains In 2010, women candidates for the first time showed an advantage over male opponents in connecting with voters by using the full range of their personal, professional, and community experiences and relationships. Voters continued to give women candidates overall an advantage on honesty (Democratic women held [...]

Key Findings in 2010

1 Likeability matters most for women candidates Likeability — whether a candidate is viewed favorably by voters — has become the single most important predictor of the vote for women. In 2010, the more likeable candidate won in nine of the ten races in which women ran for governor. As [...]

Introduction

The 2010 election was the most partisan and polarized in recent American history. Political partisanship trumped all other factors in voters’ decisions, and a desire for change drove many voters to the polls. Voters were conflicted — wanting candidates with government experience and candidates they saw as outsiders able to [...]

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Conclusion

While voters are coming to see women candidates as the norm in Governors races, they continue to judge women candidates differently; sometimes according them advantage and sometimes penalizing them. For example, voters believe women are not as well prepared as men to manage a financial crisis, but they also view [...]

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