Toughness Continued to be a Major Issue for Women Candidates. One woman staffer interviewed spoke about her candidate with frustration, saying, “Oh she’s tough, but not the right kind of tough.” This issue continues to confound. What are the elements of “the right kind of tough” for women candidates? For [...]
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Family Matters
Who Comes First? Your Family or the Public “I wondered if she was married, and I felt guilty that it was one of my qualifications.” – Focus Group Participant Voters Assume Candidates’ Families Are Like Their Own Voters are both curious and make assumptions about a woman candidate and her [...]