Tag Archives: personality

Family Matters

Who Comes First? Your Family or the Public “I wondered if she was married, and I felt guilty that it was one of my qualifications.” – Focus Group Participant Voters Assume Candidates’ Families Are Like Their Own Voters are both curious and make assumptions about a woman candidate and her [...]

Tracking Trends

Many of our earliest findings have shifted over the decade. Women candidates are no longer perceived as making a feminist point. Those interviewed do not believe voters see women candidates as novel or distinct. The most often recognized advantage of being a woman candidate was in debates when there are [...]