Toughness Continued to be a Major Issue for Women Candidates. One woman staffer interviewed spoke about her candidate with frustration, saying, “Oh she’s tough, but not the right kind of tough.” This issue continues to confound. What are the elements of “the right kind of tough” for women candidates? For [...]
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Conclusion
While stereotypes and double standards still plague women who run for governor, they are less pronounced than in past election cycles. Strategies have emerged to manage them. In some instances, creative candidates have turned potentially negative stereotypes to their advantage. Women candidates continue to bear the double burden of proving [...]