Tag Archives: Voters

Looking ahead

1Woman vs. woman races A woman running against another woman for Governor was still a novelty in 2010. The woman vs. woman contests in New Mexico and Oklahoma produced interesting data for the future, but also raised more questions. In states with two women on the ballot, the Republican women [...]

Voter Spotlight

Younger women voters and Independent voters Younger women A decade ago, we reported that younger women were among those voter groups with the strongest preference for a woman candidate, and suggested that higher turnout among young women was a strategy to combat high turnout among voters biased against women. In [...]

Conclusion

While stereotypes and double standards still plague women who run for governor, they are less pronounced than in past election cycles. Strategies have emerged to manage them. In some instances, creative candidates have turned potentially negative stereotypes to their advantage. Women candidates continue to bear the double burden of proving [...]

Lesson 3: Seize the “Populist” Presumption Independent Reformer

Words like “bipartisan,” “independent” and “strong” came up often when interviewees spoke about incumbent women governors. According to several campaign pollsters, voters also perceived women incumbents as “outsiders” or “agents of change” and they identified their own woman governor as someone who was fighting for them. Voters perceived today’s women [...]

Leadership Style

Not Too Tough, Not Too Soft “If you’re too strong, you’re labeled a bad word. And if you’re not strong enough, then you get run over.” – Candidate Finding the “Tough, Yet Female” Style of Executive Leadership When asked what personal qualities make a good governor, people cite toughness and [...]