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Keys to Elected Office: The Essential Guide for Women

The Foundation hosted a public webinar on Monday, June 9 to share our must-know advice from Keys to Elected Office: The Essential Guide for Women. A bipartisan panel of experts joined Foundation leadership to discuss this comprehensive new report.

Speakers:
Celinda Lake, Lake Research Partners
Bob Carpenter, Chesapeake Beach Consulting
Mary Hughes, Hughes & Company
Barbara Lee, Barbara Lee Family Foundation
Adrienne Kimmell, Barbara Lee Family Foundation

Change the Channel: Ads that Work for Women Candidates

The Foundation hosted a free webinar on Monday, November 18, 2013 to share our new nonpartisan, qualitative research that offers evidence-based guidance on how women candidates can successfully contrast with their opponents without paying a higher price at the polls.

A bipartisan panel of experts discussed the findings in the Foundation’s new report, Change the Channel: Ads that Work for Women Candidates. Our panelists offered expert insights on what works and what doesn’t work when women engage in negative TV ads to contrast with their opponents, taking into consideration the candidates’ level of office and media markets.

Speakers:
Barbara Lee, Barbara Lee Family Foundation
Adrienne Kimmell, Barbara Lee Family Foundation
Celinda Lake, Lake Research Partners
Bob Carpenter, Chesapeake Beach Consulting
Jen Pihlaja, McKenna/Pihlaja
Nancy Bocskor, The Nancy Bocskor Co.

Breakthrough Messages

In politics, messages really matter. Want to learn how women candidates and elected officials can harness the power of words? The Foundation hosted a webinar on May 22, 2013 about breakthrough messages that motivate the electorate to vote for women candidates. Our expert guests Ann Lewis, Senior Advisor in the historic Hillary Clinton for President Campaign; Celinda Lake, President of Lake Research Partners; and Amy Taylor, National Political Director at Planned Parenthood Federation of America, discussed how to put those messages into action. 

Watch here:


 

Pitch Perfect Politics

Voters often say they’ll vote for a “qualified” woman, especially when a woman runs for major statewide office. Our latest nonpartisan research helps to decode the idea of a “qualified” woman candidate and provides a clear road map for women to perfect their pitches to show they are qualified: how to introduce themselves to voters, words that work, and strategies for overcoming mistakes.

  • Listen to Pitch Perfect Conference Call featuring campaign strategist Mark Putnam, who has created some of the most-talked-about political advertising campaigns of the last decade, and two leading speech coaches, Deb Sofield, author of Speak without Fear, and Chris Jahnke, author of The Well-Spoken Woman. 1-15-2013
    (Recording Part 1 of 2)

    (Recording Part 2 of 2)
  • Watch this short video we compiled of recent pitch-perfect campaign ads.