Keys to Elected Office: The Essential Guide for Women (2019)
For 20 years, the Barbara Lee Family Foundation has studied every woman’s campaign for governor on both sides of the aisle, including real-time polling on voters’ views and post-election interviews with candidates and campaign staff. Our Keys to Elected Office: The Essential Guide for Women offers the most direct, must-know advice we’ve gleaned for women elected officials and candidates running for office, and this 20th Anniversary Edition is a new, concise look at what it takes for a woman to run and succeed. From the personal traits, to actions that convey qualification and likeability, to bouncing back from mistakes or a loss, this nonpartisan guide shows that the challenges women face are surmountable—and they are often countered by strategic advantages