Archive

Research

Finding Gender in Election (2016)

How did gender influence the 2016 presidential election? For Presidential Gender Watch 2016, the question extended well beyond the fact that for the first time, a major party nominated a woman as its presidential candidate. It even went beyond the majority-female electorate that chose the new commander-in-chief. Presidential Gender Watch’s new report highlights the answers to those questions.

Modern Family: How Women Candidates Can Talk About Politics, Parenting, and Their Personal Lives (2017)

As more women run for office and are elected, voters question how women can serve constituents and take care of family responsibilities at the same time. Women candidates wonder whether they should talk about their family and personal life and how to do so without alienating voters.

Keys to Elected Office: The Essential Guide for Women (2021)

For over 20 years, the Barbara Lee Family Foundation has studied every woman’s campaign for governor on both sides of the aisle, including real-time polling on voters’ views and post-election interviews with candidates and campaign staff. Our Keys to Elected Office: The Essential Guide for Women offers the most direct, must-know advice we’ve gleaned for women elected officials and candidates running for office, and this updated edition is a new, concise look at what it takes for a woman to run and succeed.

Politics is Personal: Keys to Likeability and Electability for Women (2017)

Like it or not, likeability is a non-negotiable quality voters seek in women officeholders and candidates. At the same time, it’s an intangible quality. Voters have difficulty clearly defining what it means to come across as likeable. When it comes to articulating what attracts them to a candidate or officeholder, voters have an “I know it when I see it” mindset.