Breakthrough Messages for Women Voters (2012)

Executive Summary The statistics are widely reported: Women make up only 17 percent of Congress but are over 50 percent of the U.S. population. Even President Barack Obama believes Congress would get more done if there were more women in Congress, saying, “I think it’s fair to say: That is almost guaranteed.” On behalf of […]


In 2010, we learned that problem-solving, priority-setting, and strength — traits that seem more easily accessible for women candidates — forecast a candidate’s likeability and electability. It was a year in which women faced fewer gender-related obstacles than ever before, and one in which gender-related advantages appeared in bundles rather than one by one. Women […]

Looking ahead

1Woman vs. woman races A woman running against another woman for Governor was still a novelty in 2010. The woman vs. woman contests in New Mexico and Oklahoma produced interesting data for the future, but also raised more questions. In states with two women on the ballot, the Republican women outperformed the party identification margin.1 […]

Voter Spotlight

Younger women voters and Independent voters Younger women A decade ago, we reported that younger women were among those voter groups with the strongest preference for a woman candidate, and suggested that higher turnout among young women was a strategy to combat high turnout among voters biased against women. In 2010, women under 50 were […]