• Our Research Keys to Elected Office:
    The Essential Guide for Women

    June 2, 2014

    This new guide is the Foundation’s most direct, must-know advice for women elected officials and candidates running for office. From the personal traits, to actions that convey qualification and likeability, to bouncing back from mistakes, this guide is a concise look at what it takes for a woman to run and succeed. For more than 15 years, the Barbara Lee Family Foundation has studied every woman’s campaign for governor on both sides of the aisle, including real-time polling on voters’ views and post-election interviews with candidates and campaign staff. Now, this research has been compiled and distilled into a practical 40-page guide available in print, online, and multi-platform mobile app.

    Click here to read the report

  • Multimedia

    Watch the trailer below:

    Click here to watch recording from 6/9/14 webinar with expert guests Bob Carpenter, Celinda Lake, and Mary Hughes.

  • Mission

    The Barbara Lee Family Foundation advances women’s equality and representation in American politics and in the field of contemporary art through nonpartisan political research, strategic partnerships, and grantmaking. Our work in both areas is guided by our core belief that women’s voices strengthen our democracy and enrich our culture.
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  • #HerOfficeKeys In the Headlines

    With women’s leadership making headlines lately, we’re glad solutions from the Barbara Lee Family Foundation are part of the national conversation. In case you missed it, check out what some reporters have said about Keys to Elected Office since its June 2 launch:

    The DailyBeast’s Eleanor Clift highlights how important strength and likeability have become for women and offered this uplifting takeaway: Subtle changes in how voters perceive female candidates should make winning elective office easier for women.

    At the Washington Post’s She the People blog, Nia-Malika Henderson shows how the research could apply to current races on both sides of the aisle and up and down the ballot.

    Slate’s XX Factor contributor Jessica Grose gives a clear rundown of the key challenges and advantages for women in politics (and poked a little fun at our style advice. We agree! Ideally, we wouldn’t have to tell women how to minimize the talk about their hemlines and hairstyles).

    In TIME, Jay Newton-Small looks at one current Senate race through the lens of these findings, showing our 360-degree candidate concept in practice.

    You can add your voice to the dialogue using #herofficekeys on Twitter. Have a question about the research? Tweet @barbaraleesays or email us at info@blff.org.