Our Research:Change the Channel: Ads that Work for Women Candidates
The Barbara Lee Family Foundation worked with a bipartisan research team, led by Lake Research Partners and Chesapeake Beach Consulting, to focus specifically on how voters perceive negative ads by women candidates. In this study, we focused on the impact on the candidate, because we know this factor can be unique and greater for women candidates. Women have an advantage on honesty and ethics, and it is important for them to maintain that advantage, even when they are contrasting with their opponents.View the Research
MissionThe Barbara Lee Family Foundation advances women’s equality and representation in American politics and in the field of contemporary art through nonpartisan political research, strategic partnerships, and grantmaking. Our work in both areas is guided by our core belief that women’s voices strengthen our democracy and enrich our culture.
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