Toughness Continued to be a Major Issue for Women Candidates. One woman staffer interviewed spoke about her candidate with frustration, saying, “Oh she’s tough, but not the right kind of tough.” This issue continues to confound. What are the elements of “the right kind of tough” for women candidates? For [...]
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New Developments
Here are three developments worth tracking in coming cycles: Independent Expenditures used many women in their ads against women candidates. Women were also used to launch tougher charges in negative ads. Several interviewees spoke about a candidate’s “performance” qualities. In a reality TV world, voters expect the person with the [...]