Tag Archives: women

Voter Spotlight

Younger women voters and Independent voters Younger women A decade ago, we reported that younger women were among those voter groups with the strongest preference for a woman candidate, and suggested that higher turnout among young women was a strategy to combat high turnout among voters biased against women. In [...]

Outsiders with Insider Know How

Let’s Make an Honest Deal “Women are usually considered to be more honest than men [candidates].” – Political Reporter Embrace the Art of Compromise Polls show that voters believe women candidates are more honest than their male counterparts. Focus groups also show that voters hold women to a higher ethical [...]

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National Security

Voter Gender Biases: What Are Voters Thinking? In the current environment, male and female voters have the same agenda. Jobs and the economy, terrorism and national security are the dominant issues. On the issues of terrorism and military response, both men and women voters listen for male voices. However, female [...]